How to Increase Adsense Clicks and Earnings

1. Make sure you're familiar with Google's own suggestions for increasing your Adsense pay-per-click (PPC) revenue. Factors like ad placement, color, size, text or image, and so on will all help determine how often visitors will click on ads. There's no magic formula...what works at one site, might fail miserably at another. Google offers a good discussion of what you should be focused on. See their "Improving Adsense Performance" page for advice on how to maximize your earnings (see Resources, below, for a direct link).
2. See how Google does it. They have Adsense ads on some of their own properties. You might be surprised at their choice of ad placement or color schemes, but if it works for Google, it might work for you as well. It may pay to experiment with similar schemes on your own site. To have a look at how Google does it, see Resources, below, and click on the links to Google sites with ads.
3. Send your visitors in the right direction. It is ***strictly forbidden*** to ask visitors to click on your ads. Nothing will get you bounced out of the Adsense program faster than that. However, you can certainly steer them in the right direction. Let your visitors know of interesting areas around your page -- including areas that are positioned near advertising links. For instance, you might want to take note of my handsome picture in the upper right of this page, and the links below the picture to my other eHow articles (and below all that, of course, are several different forms of advertising that might catch your eye).
   
   Also, see the links in Resources below (wink, wink) for more helpful information.
4. Check the context. Always make sure the ads that appear on your pages are relevant to your audience. If you're writing an article about diapers, aimed at new moms, and the ads on the page are for motor oil, well...something is amiss. Tinker with your title, tags and website wording, and make sure the ads make sense for your audience.
5. There are other pay-per-click ad services besides Adsense. You may want to consider adding one or more of these to your site as well. See Resources, directly below, for more information on PPC alternatives to Adsense.

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