Using Google Analytics To Identify High-Performing Keywords

The topic of using Google Analytics to optimize your PPC keyword buys never gets old. We have posted about it here a bunch. It's putting your PPC money where your analytics mouth is, uh, for lack of a better metaphor and is one of the core reasons to use web analytics. Recently, a Google blog called Solutions for Southeast Asia wrote a post about this topic, covering the techniques to use Google Analytics and AdWords to find and add the most effective unused keywords. It's a great post - definitive and very thorough, going from soup to nuts, expanding on these steps:

Step 1: Ensure Goals and E-commerce Tracking are set up

Step 2: Access the Keywords Report
Step 3: Export non-paid keywords to a spreadsheet
Step 4: Expand the list of keywords using other Google products
Step 5: Download a list of keywords that you are already advertising on
Step 6: Identify keywords you are not advertising on
Step 7: Expand on these keywords and start advertising

For explicit directions on each of these steps, take a read of the article. You and your website will benefit. Of special note - step 4, which we've pasted in below. As you can see, Vinoaj, the author, gives you an extensive list of Google products that can help you refine or expand your keyword list. Some of them you've probably never even heard about, but will simply take your targeting to the new levels, especially when budgets are tight but you want to grow your business as Q4 approaches.

To consider more keyword options, consider using some of Google's other free products to discover more opportunities: Google Insights for Search, Google Trends, Site Search reportsin Google Analytics, Webmaster Tools, and even the new Wonder Wheel. If you are an AdWords user take a look at the Keyword Tool, Search-based Keyword Tool, Search Query Performance reports, and more. Once you have identified additional keywords you would like to advertise on, add it to your list of keywords from Step 3.

Happy analyzing!

Posted by Jeff Gillis, Google Analytics Team

Overture Bidding Tool

This tool gives you both suggested keywords AND sample bid amounts given a target word. Although Overture is NOT the same as AdSense, the keywords are almost the same as those suggested when signing up for an AdSense account. In addition, I've found that the bids listed are pretty darn close to those offered by AdWords publishers. Using this tool, it would be trivial to build a list of high-paying keywords that you would want to make sure you use in your content.
If you ensure that mostly high-paying ads are displayed on your site, you will be getting the most out of your ad space. Think about it-- a user isn’t going to know how much each ad is worth before they click it. They are likely to click on almost any ad that appeals to them. Why not make sure that those ads will pay the most money? Using the Overture bidding tool to get other suggested keywords is also useful-- however, be careful not to saturate your page content with a bunch of keywords. This can make your site/blog look tacky. A few here and there should be enough for the AdSense spider to throw up high-paying ads. Combined with the Blacklist, this is an excellent tool to use as an alternative to the AdWords Bidding Tool.
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Search Engine Spider Simulator

Search Engine Spider Simulator

Enter URL to Spider

A lot of Content and Links displayed on a webpage may not actually be visible to the Search Engines, eg. Flash based content, content generated through javascript, content displayed as images etc.

This tool Simulates a Search Engine by displaying the contents of a webpage exactly how a Search Engine would see it.

It also displays the hyperlinks that will be followed (crawled) by a Search Engine when it visits the particular webpage.

Bringing more buyers to AdSense through the DoubleClick Ad Exchange

We recently announced that AdSense would start allowing Google-certified ad networks to bid for your display ad space in order to help you find new ways to generate revenue. You may have seen today's post by Neal Mohan on the Official Google Blog announcing the new DoubleClick Ad Exchange, and we'd like to take a moment to let you know how these two announcements fit together.

The Google-certified ad network capability is powered by the DoubleClick Ad Exchange that we announced today. Certified ad networks are Ad Exchange participants who have gone through an additional certification process in order to be able to to bid for your ad space through AdSense. We call this feature "yield management", because it offers you the most revenue for each ad that shows on your site in real time, regardless of whether it's Google or another certified party who can offer you the highest bid.

You don't need to change any of your account settings to start allowing these ads to compete. Also, you can continue to use the Ad Review Center to control which certified ad networks can appear on your site.

Opening AdSense to certified Ad Exchange participants means that more advertisers will be able to bid on your ad space. We believe this will ultimately help you earn more revenue for your sites.

Posted by Sean Harvey, Business Product Manager, and Scott Spencer, Group Product Manager
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Keyword Density Checker

Keyword Density Checker

Enter a URL to analyze

Keyword Cloud is a visual depiction of keywords used on a website, keywords having higer density are depicted in a larger fonts.
Ideally your main keywords should appear in larger fonts at the start of the cloud.

Keyword Density is the percentage of occurrence of your keywords to the text in the rest of your webpage.
It is important for your main keywords to have the correct keyword density to rank well in Search Engines.
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Put too much emphasis on AdSense is Wroing.

The more available space you dedicate to AdSense on your site, and the less you differentiate between ads and content in your design, the more money you earn with the program, right? Not quite. While pushing the AdSense may result in short-term gains, it might also convince some visitors that the site is too crowded to be worth visiting again. And some of those visitors may also be bloggers or other people who might otherwise help to promote your site with links to it. And the less your site gets linked to, the less traffic it gets, meaning AdSense revenues may go down in the long term.
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Ads can work well in-between other stuff

On a games site of mine, some of the games don't contain ads next to the game area; the AdSense ad will only be shown in-between game rounds. This is the time the visitor is not concentrating on performing a task but might take a small break, and be open to the option of visiting new sites.

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40 Alternates of Adsense Make Money Online

Visit 38 Alternates of Adsense to make money online

1. Adbrite
2. AdDyamix
3. AdFish
4. Adknowledge
5. AdOn Network
6. AdSonar
7. Adsense
8. AdToll
9. Banner Connect
10. Bidvertiser Ads
11. BlogAds
12. BlueLithium
13. Chitika
14. Clicksor
15. CPA Empire
16. Crispads
17. Direct Media Exchange
18. ExpoActive
19. Federated Media
20. Gorilla Nation
21. Industry Brains
22. InterClick
23. JoeTev Ad Network
24. Kontera
25. LinkWorth
26. Mirago
27. Miva
28. Nixxie
29. OrangeFeed
30. Oridian
31. Oxado
32. Pheedo
33. RevenueScience
34. RevenuePilot
35. Rydium
36. TargetPoint
37. Text Link Ads
38. Vibrant Media

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AdSense Detective

AdSense Detective is a web-based tracking tool designed to reveal data that isn't discussed in your AdSense reports.

What kind of data?

Well, Google tells you the number of impressions, clicks and total revenue. If you use channels, you are able to track your sites, pages and ad blocks just a bit deeper.

But that's where Google's reporting ends its usefulness. And where AdSense Detective comes in.
Since the Detective is web-based, you login to your account and grab a small snippet of javascript code. Simply paste it in to your page template and it will begin tracking every page. You don't need to install any programs on your server. And the one snippet of code will work across multiple sites.

Once the tracking begins, Adsense Detective provides you with some pretty valuable data. For example, you can see which search terms people are using to find pages with AdSense ads. Now you might be able to find this data from your web logs, but here you can see which terms that were searched actually result in a click!

You can see which pages had ads that were clicked on. This is way cool for determining which sites and specific pages are your money pages.

Finally, you can see which ADS are receiving clicks. Powerful stuff.

AdSense Detective is a subscription service with varying tiers of service based on usage.

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More filtering improvements

To give you more control over the ads that appear on your sites, this is two additional improvements to the Competitive Ad Filter:
Faster filtering
In the past, the Competitive Ad Filter sometimes took up to several hours to block URLs you'd entered. Knowing you've wanted a faster filtering system, we're excited to let you know that URLs added to your Competitive Ad Filter are now usually blocked within 30 minutes. We hope that this will help you quickly make changes to maintain a positive user experience on your sites.

Increased filter list size
At the same time, a growing number of you have let us know that you're running out of space in your Competitive Ad Filter. Now, you can add up to 500 sites to your filter list, more than double the previous limit. As you add new sites, please continue to keep the possible revenue impact of filtering in mind. You might also find it helpful to review our tips for using your Competitive Ad Filter.

Posted by Arlene Lee - Inside AdSense Team